Privacy Policy
Last updated: October 16, 2025
Rowe & Rae operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Rowe & Rae is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, tailor, and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create and manage your account, to arrange for shipping, to facilitate returns and exchanges, to enable product reviews, and to create a customized shopping experience, such as recommending products related to your purchases.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message or postal mail, and to show you advertisements for products or services based on your activity on the Services.
Security and fraud prevention. We use your personal information to authenticate accounts, provide a secure shopping experience, detect and prevent fraud or malicious activity, protect public safety, and secure our services. You are responsible for keeping your account credentials safe.
Communicating with you. We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws, respond to legal requests, participate in legal proceedings, and enforce our policies and terms.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
With Shopify, vendors and service providers who perform services on our behalf such as payment processing, analytics, fulfillment, shipping, cloud storage and customer support.
With business and marketing partners to provide advertising and marketing services. These partners use your information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of targeted advertising.
When you direct or consent to disclosure, such as for shipping products or using social media integrations.
With affiliates within our corporate group.
In connection with business transactions such as mergers, legal obligations, enforcement of policies, or protection of rights and safety.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted may be transferred to Shopify and third parties located in other countries. Shopify may use personal information from interactions with our store and other merchants to provide enhanced features. Shopify is responsible for processing such data and handling related rights requests. More information is available at https://privacy.shopify.com/en.
Third Party Websites and Links
The Services may contain links to third party websites. We are not responsible for the privacy or security of such sites. Information shared on third party platforms may be visible to others. Inclusion of links does not imply endorsement.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority. If such information is provided, parents or guardians may request deletion. We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security system is perfect, and we cannot guarantee complete security. Information transmitted may not be secure during transit. Retention of personal information depends on business needs, legal obligations, dispute resolution, and policy enforcement.
Your Rights and Choices
Depending on your location, you may have rights to access, delete, correct, or receive a copy of your personal information, and to opt out of targeted advertising or data sharing. You may manage communication preferences through unsubscribe options in emails. UK and EEA residents may also have rights to object to processing, restrict processing, or withdraw consent.
Requests can be made via the Services or by contacting us. Identity verification may be required. Authorized agents may submit requests with proper authorization. We will respond as required by law and will not discriminate for exercising rights.
Complaints
If you have concerns about how we process personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Personal information may be transferred, stored and processed outside your country. Transfers from the EEA or UK rely on recognized legal safeguards such as Standard Contractual Clauses, unless transferred to countries deemed adequate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this website with a revised date as required by law.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at info@rowerae.com. For applicable data protection laws, Rowe & Rae is the data controller of your personal information.